I’m amazed at how well this detergent works. Not only does it get my clothes cleaner than other detergents, but it softens them more and more with each wash. So surprising! I no longer use any fabric softener/dryer sheets, and didn’t believe it was possible for a detergent alone to soften my clothes until I’d tried it myself. (Who knew denim could be so soft??) I really like the faint scent, and that it does not irritate my sensitive skin or trigger any allergies. And I love that it’s all natural. Plus, I don’t have to use very much detergent at all with each load. (I have the big jug, and I use it to refill the smaller bottle that squirts because I find that method easiest.) So happy this product exists. I’ve been using it for about a year, and I’ll be a lifelong customer.